How does Facebook Make Money ?


They say its free. They also say that Mark Zuckerberg – the guy who started Facebook – is one of the richest people around – a billionaire apparently. So how the hell does this guy give free accounts to its users and yet sit happily atop a goldmine? The figures going around about Facebook's annual revenue are heart-stopping to say the least. The numbers that did the rounds were all around the US$ 500 million mark, which means that since 2007, they've been more or less doubling their revenue. All this from a free website! So where is the money coming from? This article will answer the question, how does Facebook make money and solve the mystery for you.

How Facebook Makes Money?


Free account notwithstanding, Facebook is making money. And lots of it. How does Facebook make money? If only you knew how does Facebook work financially!

Ads


I'll solve the mystery for you in one simple word – ads. The same thing that runs most websites across the world. That is the big secret behind Facebook's burgeoning revenue. If you open your Facebook profile, you  will see that the while right hand side of the page is full of ads. You can give the thumbs up to the ad or the thumbs down. The thumbs down will remove the ad and it will not come back.

How do these ads work? Well Facebook being a decidedly smart social networking institution knows which ad to put where. Like the Google AdSense, Facebook too provides ad to the pages based on the interests and the overall profile of the user. So, if you mention in your profile that you are a fan of Nike or any other sportswear brand, the related ads will appear on the right hand side of the page for companies and websites selling them. Facebook ads are not intrusive and hence people do not get annoyed with them, unlike we do with those super-irritating pop-up ads.

And their advertising system makes sense, since it ensures that the right ad is displayed to the right customer, since the ads are selected for an individual page based on the interests and likes of the user. This avoids unnecessary waste of adspace on the page where the chances of the ad being 'hit' are theoretically pretty low. Also, the ad system of Facebook, gives the user a 'thumbs down' option, which ensures that the particular ad does not appear again. That too is a pretty interesting thought, given that the ad hasn't a chance of being clicked and letting it sit in front of the users will continue to rile them.

Facebook Gifts


Ever sent a virtual gift on someone's birthday? You must have at some point, if you knew how to use Facebook. Well you do pay for some of them and a big slice of it goes into coffers of the company. While simply writing 'happy birthday' suffices for some, the 'send a gift tab' on your friend's wall encourages others to send a virtual gift – paid for online. All the money almost always goes to the company, but if the gift is provided by an outsider, then a portion of it goes there. But much of it is still retained by the website.

Application Performance


The beautiful thing about companies like these which work on different platform are the plethora of business ideas that they bring to the table. Performance advertising is a unique answer to how does Facebook make money. Let us take the example of Farmville, which is doing reasonably well on Facebook. Now the application is provided free for use for the users of Facebook and the parent company (Zynga) is getting a lot of traffic because of the game's popularity on Facebook. So isn't Facebook entitled to take a slice of that pie? After all, they are providing a platform for gaming companies like Zynga to their burgeoning user base. So Facebook makes a bit of money there too, as a 'rental' for using their users.

I guess that answers your questions about what is Facebook and how does it work and how does Facebook make money. Now this information on how Facebook makes money is largely speculative. Facebook is a privately held company and has the complete liberty to not disclose their financial details – and they don't disclose their revenues and the sources of their revenues either.

Partition a USB Flash Drive in Windows XP




One way to Partition a USB Flash Drive from Windows XP and mark it active "bootable". Windows detects Flash Drives as "Removable Disks" and flash drives are typically shipped formatted as a "Super Floppy" (USB-FDD without a partition table) . The Windows built in format utility cannot create a partition table on Removable Disks. Furthermore, the diskpart utility in Windows XP will not allow you to partition Removable Media, although diskpart does work for partitioning a Flash Drive from Windows Vista/7.

To address the inability to Partition a Flash Drive in Windows XP, you need to use a third party low level partitioning tool such as BOOTICE, created by Pauly. BOOTICE Home Page

Note: I partition my flash drives as USB-HDD (with a partition table), simply because my computers support booting from Flash Drives formatted to be seen as a USB Hard Disk.

One way to Partition a Flash Drive from Windows
  1. Download BOOTICE, unzip, and run BOOTICE.EXE
  2. Make sure your "USB Flash Drive" is set as the Destination Disk
  3. Click Parts Manage 
  4. Click ReFormat USB Disk
  5. Select USB-HDD mode, and click Next 
  6. Select Format as Fat32, and click OK

FIGURES :

BOOTICE Manage Partition

BOOTICE Format USB

BOOTICE Set USB-HDD Mode

BOOTICE File System Fat32


You should now have an active "bootable" USB-HDD Fat32 formatted Flash Drive, containing a partition table with a single partition. You should be able to Boot It as a Hard Drive.

Restore GRUB2 after installing Windows


How I Restored GRUB2 after a Windows 7 InstallGRUB2 (Grand Unified Bootloader)  is a universal bootloader used by Ubuntu and other Linux Distributions. If you have a Linux Distribution installed on a partition, and attempt to  install Windows alongside it, your GRUB bootloader will be overwritten by the Windows bootloader, and your computer will only boot into Windows.


Recovering the GRUB2 Bootloader after a Windows Install  is simple. When finished, your Bootloader should detect all installed Operating Systems and automatically add a bootable menu item for each of them.

Note: This GRUB2 Installation process assumes that a Linux Partition still exists. If you overwrote Linux with Windows, this tutorial will not work for you, as there is no Linux system to recover boot.


How to Restore GRUB2 after installing Windows:
  1. Boot from an Ubuntu Live CD or Live USB
  2. Once up and running, Open a Terminal Open a Terminal
  3. Type sudo su (press enter after typing each command)
  4. Type fdisk -l 
  5. Type sudo su and then fdisk -l
  6. Note which device contains your Linux partition (IE: /dev/sda1) Locate your Linux Device
  7. Type mount /dev/sdx# /mnt (replacing x# with your actual device and partition number)
  8. Type mount --bind /dev /mnt/dev
  9. Type mount --bind /proc /mnt/proc
  10. Type cp /etc/resolv.conf /mnt/etc/resolv.conf
  11. Type chroot /mnt
  12.  mount and chroot
  13. Type grub-install --recheck /dev/sdx (replacing x with your actual device)
  14. Type reboot (to reboot your PC) Install grub 2 and reboot
Make sure to remove your Live USB or CD. Upon reboot you should be presented with a GRUB2 menu. However, Windows is missing. Now, I show you how to fix that.


Making GRUB 2 detect Windows Installs:
  1. Proceed to boot into your Linux environment.
  2. Open a terminal and type sudo update-grub (enter your root password when prompted) sudo update-grub


If all went well, grub should have updated it's menu entries to reflect what it detected. Including existing Windows partitions.

99 ways to make your computer amazingly fast

Over the last several years working in IT for various companies as a Systems Administrator, Network Administrator, and Help Desk professional, I’ve written and learned about many ways to increase the performance of not only my PC, but also of the many PCs on my networks ranging from Windows 98 to Windows Vista to Windows 7.

In this article, I hope to compile a complete list of all the different methods and tricks that I’ve used to get the last bit of juice out of a slow PC. Whether you are using an old PC or the latest and greatest in hardware, you can still use some of these to make your PC run faster.

Note that since I write blogs, I have previously written about many performance tips already which I will link back to throughout. If I have not written about it, I’ve throw in a link to a relevant article from some of my other favorite sites. This list is in no particular order, just written in the order that I could think of them.

There are probably a lot of great tweaks and performance hacks that I’ve missed here, so feel free to chime in with comments! Enjoy!

1. Defragment your computer hard disk using free tools like SmartDefrag.

2. You should also defragment your Windows pagefile and registry.

3. Clean up hard drive disk space being taken up by temporary files, the recycle bin, hibernation and more. You can also use a tool like TreeSize to determine what is taking up space on your hard drive.

4. Load up Windows faster by using Startup Delayer, a free program that will speed up the boot time of Windows by delaying the startup of programs.

5. Speaking of startup programs, many of them are useless and can be turned off. Use the MSCONFIG utility to disable startup programs.

6. By default, the size of the paging file is controlled by Windows, which can cause defragmentation. Also, the paging file should be on a different hard drive or partition than the boot partition. Read here on the rules for best paging file performance.

7. In Windows XP and Vista, the Windows Search indexing service is turned on for all local hard drives. Turning off indexing is a simple way to increase performance.

8. If you don’t care about all the fancy visual effects in Windows, you can turn them off by going to Performance Options.

9. You can optimize the Windows boot time using a free program called Bootvis from Microsoft.

10. Clean your registry by removing broken shortcuts, missing shared DLLs, invalid paths, invalid installer references and more. Read about the 10 best and free registry cleaners.

11. One of the main reasons why PC’s are slow is because of spyware. There are many programs to remove spyware including Ad-Aware, Giant Antispyware, SUPERAntiSpyware, and more.

12. If you have a deeper spyware infection that is very hard to remove, you can use HijackThis to remove spyware.

13. Remove unwanted pre-installed software (aka junk software) from your new PC using PC Decrapifier.

14. Disable unnecessary Windows services, settings, and programs that slow down your computer.

15. Tweak Windows XP and tweak Windows Vista settings using free programs

16. Disable UAC (User Account Control) in Windows Vista

17. Tweak your mouse settings so that you can copy and paste faster, scroll faster, navigate quickly while browsing and more. Read here to learn how to tweak your mouse.

18. Delete temporary and unused files on your computer using a free program like CCleaner. It can also fix issues with your registry.

19. Delete your Internet browsing history, temporary Internet files, cookies to free up disk space.

20. Clean out the Windows prefetch folder to improve performance.

21. Disable the XP boot logo to speed up Windows boot time.

22. Reduce the number of fonts that your computer has to load up on startup.

23. Force Windows to unload DLLs from memory to free up RAM.

24. Run DOS programs in separate memory spaces for better performance.

25. Turn off system restore only if you regularly backup your Windows machine using third party software.

26. Move or change the location of your My Documents folder so that it is on a separate partition or hard drive.

27. Turn off default disk performance monitors on Windows XP to increase performance.

28. Speed up boot time by disabling unused ports on your Windows machine.

29. Use Process Lasso to speed up your computer by allowing it to make sure that no one process can completely overtake the CPU.

30. Make icons appear faster while browsing in My Computer by disabling search for network files and printers.

31. Speed up browsing of pictures and videos in Windows Vista by disabling the Vista thumbnails cache.

32. Edit the right-click context menu in Windows XP and Vista and remove unnecessary items to increase display speed.

33. Use the Windows Performance Toolkit and the trace logs to speed up Windows boot time.

34. Speed up your Internet browsing by using an external DNS server such as OpenDNS.

35. Improve Vista performance by using ReadyBoost, a new feature whereby Vista can use the free space on your USB drive as a caching mechanism.

36. If you have a slow Internet connection, you can browse web pages faster using a service called Finch, which converts it into simple text.

37. Use Vista Services Optimizer to disable unnecessary services in Vista safely.

38. Also, check out my list of web accelerators, which are programs that try to prefetch and cache the sites you are going to visit.

39. Speed up Mozilla Firefox by tweaking the configuration settings and by installing an add-on called FasterFox.

40. Learn how to build your own computer with the fastest parts and best hardware.

41. Use a program called TeraCopy to speed up file copying in Windows XP and Vista.

42. Disable automatic Last Access Timestamp to speed up Windows XP.

43. Speed up the Start Menu in Vista by hacking the MenuShowDelay key in the registry.

44. Increase the FileSystem memory cache in Vista to utilize a system with a large amount of RAM.

45. Install more RAM if you are running XP with less than 512 MB or Vista with less than 1 GB of RAM.

46. Shut down XP faster by reducing the wait time to kill hung applications.

47. Make sure that you have selected “Adjust for best performance” on the Performance tab in System Properties.

48. If you are reinstalling Windows, make sure that you partition your hard drives correctly to maximize performance.

49. Use Altiris software virtualization to install all of your programs into a virtual layer that does not affect the registry or system files.

50. Create and install virtual machines for free and install junk program, games, etc into the virtual machines instead of the host operating system. Check out Sun openxVM.

51. Do not clear your paging file during shutdown unless it is needed for security purposes. Clearing the paging file slows down shutdown.

52. If your XP or Vista computer is not using NFTS, make sure you convert your FAT disk to the NTFS file system.

53. Update all of your drivers in Windows, including chipset and motherboard drivers to their latest versions.

54. Every once in a while run the built-in Windows Disk Cleanup utility.

55. Enable DMA mode in Windows XP for IDE ATA/ATAPI Controllers in Device Manager.

56. Remove unnecessary or old programs from the Add/Remove dialog of the Control Panel.

57. Use a program click memtest86 or Prime95 to check for bad memory on your PC.

58. Determine your BIOS version and check the manufactures website to see if you need to update your BIOS.

59. Every once in a while, clean your mouse, keyboard and computer fans of dust and other buildup.

60. Replace a slow hard drive with a faster 7200 RPM drive, SATA drive, or SAS drive.

61. Changing from Master/Slave to Cable Select on your hard drive configuration can significantly decrease your boot time.

62. Perform a virus scan on your computer regularly. If you don’t want to install virus protection, use some of the free online virus scanners.

63. Remove extra toolbars from your Windows taskbar and from your Internet browser.

64. Disable the Windows Vista Sidebar if you’re not really using it for anything important. All those gadgets take up memory and processing power.

65. If you have a SATA drive and you’re running Windows Vista, you can speed up your PC by enabling the advanced write caching features.

66. Learn how to use keyboard shortcuts for Windows, Microsoft Word, Outlook, or create your own keyboard shortcuts.

67. Turn off the Aero visual effects in Windows Vista to increase computer performance.

68. If you are technically savvy and don’t mind taking a few risks, you can try to overclock your processor.

69. Speed up the Send To menu in Explorer by typing “sendto” in the Run dialog box and deleting unnecessary items.

70. Make sure to download all the latest Windows Updates, Service Packs, and hot fixes as they “normally” help your computer work better.

71. Make sure that there are no bad sectors or other errors on your hard drive by using the ScanDisk orchkdsk utility.

72. If you are not using some of the hardware on your computer, i.e. floppy drive, CD-ROM drive, USB ports, IR ports, Firewire, etc, then go into your BIOS and disable them so that they do not use any power and do not have to be loaded during boot up.

73. If you have never used the Recent Documents feature in Windows, then disable it completely as a long list can affect PC performance.

74. One basic tweak that can help in performance is to disable error reporting in Windows XP

75.  If you don’t care about a pretty interface, you should use the Windows Classic theme under Display Properties.

76. Disable short filenames if you are using NTFS by running the following command: fsutil behavior set disable8dot3 1. It will speed up the file creation process.

77. If you have lots of files in a single folder, it can slow down Explorer. It’s best to create multiple folders and spread out the files between the folders.

78. If you have files that are generally large, you might want to consider increasing the cluster size on NTFS to 16K or even 32K instead of 4K. This will help speed up opening of files.

79. If you have more than one disk in your PC, you can increase performance by moving your paging file to the second drive and formatting the volume using FAT32 instead of NTFS.

80. Turn off unnecessary features in Vista by going to Control Panel, choosing Uninstall a program, and then clicking on Turn Windows features on and off. You can turn off Remote Differential Compression, Tablet PC components, DFS replication service, Windows Fax & Scan, Windows Meeting Space, and lots more.

81. Install a free or commercial anti-virus program to help protect against viruses, etc. Make sure to use an anti-virus program that does not hog up all of your computer resources.

82. Completely uninstall programs and applications using a program like Revo Uninstaller. It will get rid of remnants left behind by normal uninstalls.

83. If you know what you are doing, you can install several hard drives into your machine and set them up in RAID 0, RAID 5, or other RAID configurations.

84. If you are using USB 1.0 ports, upgrade to 2.0. If you have a Firewire port, try to use that instead of a USB port since Firewire is faster than USB right now.

85. Remove the drivers for all old devices that may be hidden in Device Manager that you no longer use.

86. A more extreme option is to choose a faster operating system. If you find Vista to be slow, go with Windows XP. Switching to Mac or Linux is also an option.

87. One of the easiest ways to speed up your PC is to simply reformat it. Of course, you want to backup your data, but it is the best way to get your computer back to peak performance.

88. Speed up Internet browsing in IE by increasing the number of max connections per server in the registry.

89. If you use uTorrent to download torrents, you can increase the download speeds by tweaking the settings.

90. If you have a desktop background, make sure it’s a small and simple bitmap image rather than a fancy picture off the Internet. The best is to find a really small texture and to tile it.

91. For the Virtual Memory setting in Windows (right-click on My Computer, Properties, Advanced, Performance Settings, Advanced, Virtual Memory), make sure the MIN and MAX are both the same number.

92. If you search on Google a lot or Wikipedia, you can do it much faster on Vista by adding them to the Vista Start Menu Instant Search box.

93. If you have a custom built computer or a PC that was previously used, make sure to check the BIOS for optimal settings such as enabled CPU caches, correctly set IDE/SATA data transfer modes, memory timings, etc. You can also enable Fast/Quick boot if you have that option.

94. If you have a SCSI drive, make sure the write cache is enabled. You can do so by opening the properties of the SCSI drive in Windows.

95. If you have a machine with an older network card, make sure to enable the onboard processor for the network card, which will offload tasks from the CPU.

96. If you are using Windows Vista, you can disable the Welcome Center splash screen that always pops up.

97. If you already have anti-spyware software installed, turn off Windows Defender protection.

98. If you are running a 32-bit version of Windows and have 4GB of RAM or more, you can force Windows to see and use all of the RAM by enabling PAE.

99. Buy a new computer !! ;) Pretty easy eh?

I’m sure I have missed out on lots of performance tweaks, tips, hacks, etc, so feel free to post comments to add to the list! Enjoy!