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Samsung may have lost the patent battle against Apple, but that doesn’t mean the Korean electronics giant has quieted down. In a new ad shown that will start running in various US national and regional papers on Sunday, Samsung has stacked the specifications of its Galaxy S III smartphone against the newly-announced iPhone 5. What’s first noticeable about the ad is its tagline, which is an obvious jab at Apple: “It doesn’t take a genius”. Not only does this reference Apple’s “genius” retail employees, Samsung also implies that deciding between the two devices is a piece of cake. The Galaxy S III’s list of features is much longer than the iPhone 5, and its specs beat Apple’s latest smartphone in terms of HD resolution, talk time and RAM. It also features near-field communications (NFC) technology — not included in the iPhone 5 — which allows users to pay at checkout with a mobile phone. The ad also pokes fun at the iPhone 5′s specs wording, dismissing Apple’s new Lig...

Apple iPhone 5 isn’t the biggest or most powerful smartphone on the block. But that may not matter to iPhone purists, those who have fallen in love with the original iPhone 4 designs and were horrified at the thought that their precious device might develop a glandular condition and grow to near-tablet sized proportions. I got to spend a little time with one of the many iPhone 5 phones Apple had lying around the demo room (and in the hands of demonstrators).  At first glance, I’d say Apple has achieved something remarkable: making the iPhone bigger, more powerful, and possibly even better, without changing the way it feels in your hand. In case you haven’t seen, the new iPhone 5 looks a lot like the iPhone 4S. It’s got the same curves, the same half-inch-plus margins above and below the screen, the same single button on the face and the same volume and lock buttons on the side, but there are crucial differences, some more significant than others. First of all, this phone is lig...