Skip to main content

Posts

Showing posts with the label Samsung Vs Apple

It Doesn’t Take a Genius to Choose, Says Samsung

Samsung may have lost the patent battle against Apple, but that doesn’t mean the Korean electronics giant has quieted down. In a new ad shown that will start running in various US national and regional papers on Sunday, Samsung has stacked the specifications of its Galaxy S III smartphone against the newly-announced iPhone 5. What’s first noticeable about the ad is its tagline, which is an obvious jab at Apple: “It doesn’t take a genius”. Not only does this reference Apple’s “genius” retail employees, Samsung also implies that deciding between the two devices is a piece of cake. The Galaxy S III’s list of features is much longer than the iPhone 5, and its specs beat Apple’s latest smartphone in terms of HD resolution, talk time and RAM. It also features near-field communications (NFC) technology — not included in the iPhone 5 — which allows users to pay at checkout with a mobile phone. The ad also pokes fun at the iPhone 5′s specs wording, dismissing Apple’s new Lig...